Under the deal with Premier Rugby, the umbrella organisation that represents the twelve professional clubs in England, ITV has committed to launching a new hour-long weekly show that will air on Sunday nights at 6.30pm on digital channel ITV4.
The show, which will be repeated on ITV1 on Tuesday, will cover each of the 22 rounds of the regular Guinness Premiership season, as well as two extra shows covering the semi-final and final matches.
ITV director of news and sport, Mark Sharman, said: "Top flight rugby is an exciting made-for-television sport. ITV had a superb Rugby World Cup last year and we are delighted that our rugby coverage will now extend through the year."
The new season starts September 6. Pay-television broadcaster, BSkyB, has the live rights to the Guinness Premiership.
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