Under the deal, Infront has the option to renew and further extend the partnership. Infront's title will be "Official Marketing Partner of the World Curling Federation". Infront's role covers the exploitation of all media and marketing rights on a worldwide basis, except for territories where existing agreements are in place. The production of the broadcast and new media signal for worldwide distribution will continue to be handled by the WCF.
The deal covers Championship events including the annual Men's and Women's World Curling Championships and the annual European Curling Championship
The deal means the Swiss-based sports marketing group has official partnerships with six of the seven Olympic Winter Sports.
