“We are very happy to have completed negotiations with these three important European events,” saidJonas Persson CEO of IEC in Sports. Tennis continues to be one of our key Sports.”
IEC in Sports represents more than 50 tennis events per year including the prestigious Grand Slam Ranked ARAG World Team Cup, ATP and WTA events as well as the Black Rock Senior Tour and a number of exhibition events like Kooyong Classic.
And IEC also agreed a deal to distribute 5 Nations Rugby, a new tournament launched by the Asian Rugby Football Union (ARFU) to capitalise on the global popularity of the sport following the Rugby World Cup 2007.
Kicking off on April 26th 2008, Asia’s top nations by IRB ranking, Japan, Korea, Arabian Gulf, Hong Kong and Kazakhstan will play each other on a home and away basis over 5 weeks.
The ARFU appointed IEC in Sports as the television coordinators to ensure consistent production, live delivery, graphics and English commentary from all venues. At least one live match will be available each week with additional footage from other matches incorporated into highlights.
“Television and mass media exposure is going to be the key to image enhancement and broadening the fan base for rugby in Asia. We are looking forward to a close partnership with IEC, for the mutual success of the tournament” said Allan Payne, Chairman of the Asian 5 Nations Committee.
