As part of the deal, ESPN STAR Sports and Tennis Australia have also agreed to a ground-breaking collaboration for new media platforms such as mobile telephony and internet.
The new contract gives ESPN STAR Sports rights for the entire territory including China for 2008, while beginning 2009 the rights will cover 23 countries across South Asia, South East Asia and North Asia with the exception of China.
“The Australian Open has always occupied a special place in Asian sports fans’ hearts with its legacy as one of the most prestigious tournaments in the world of tennis. We have built a very successful partnership with Tennis Australia over the last six years and we are extremely pleased to now extend our relationship for another seven years, “ said Manu Sawhney, Managing Director, ESPN STAR Sports
“With the strong equity that our brands enjoy across Asia and the strength of our new media platforms including mobile and online, we are committed to further strengthen the appeal and distribution of Australian Open across Asia and to continue its growth as the Grand Slam of Asia/Pacific.”
ESPN STAR Sports has covered the Australian Open in Asia since 2002 and the latest deal adds to tennis event portfolio, which includes coverage of Wimbledon throughout Asia, the French Open in South Asia, the ATP Masters Series, which comprises ten of the best tennis tournaments outside of the Grand Slams and the Hyundai Hopman Cup, the only ITF official international mixed teams competition.
