IPL chairman and BCCI VP Lalit Modi told the Economic Times newspaper: “We don’t want to limit the sponsorship to companies already operating in India, considering the interest level the tournament has generated and the profile of our franchisee and broadcasting partners. We want to reach out to even those companies which want to enter the Indian market.”
The BCCI has set a base price of $6 million per year for bids from potential title sponsors. The winning bid for the five-year title sponsorship will be announced on February 6.
The Economic Time said that that PepsiCo, Bharti Airtel, R-ADAG, Vodafone, Emaar-MGF, LG Electronics and DLF are among potential Indian bidders for the title rights.
Earlier this month, World Sports Group and Sony Entertainment Television combined to win the broadcast rights for $918m.
