TSA will distribute all television, broadband and mobile platform worldwide rights excluding the territory of Hong Kong.
Mr. Chau Yat Kwong, Hon. Secretary of the Hong Kong Badminton Association said: “We are glad to appoint TSA to exclusively distribute the rights to the Yonex-Sunrise Hong Kong Open because of TSA’s established networks in the market and the sterling work that they have done to elevate the sport of badminton to greater heights.
Julian Jackson, Senior Vice President of Media in Total Sports Asia said: “This appointment means a lot to TSA because we have been entrusted to bring this top-notch badminton event to fans all over the world. Badminton viewership has shown strong growth over the years and we are confident that we will help the HKBA bring the Yonex-Sunrise Hong Kong Open to more viewers around the world than ever before.”
Previously known simply as the Hong Kong Open, this year marks a significance for the HKBA because the event is upgraded to Super Series tournament. The prestigious Super Series attracts a clutch of top international badminton stars like Indonesia’s Taufik Hidayat, Danish great Peter Gade and Malaysia’s star ace Lee Chong Wei, who will compete for top honours.
The Super Series is a calendar of badminton tournaments sanctioned by the Badminton World Federation (BWF) and each tournament offers a minimum of US$200,000 in prize money, making it a major draw for top badminton players.
