It has acquired the exclusive right to broadcast ECB’s domestic and home international matches across various platforms including television (inclusive of mobile TV), internet and radio.
Apart from covering the core cricket markets of India, Pakistan, Sri Lanka and Bangladesh, the contract also provides ESS the broadcast rights throughout the Middle East, China, Japan and the rest of Asia.
It will broadcast more than 200 days of live international cricket action from England including 34 Test matches, 54 one day internationals and nine Twenty20 games.
In addition, ESS will broadcast ECB’s domestic cricket, including the popular Twenty20 Cup, Provident Trophy, England Lions matches & Pro40 series.
Late last year, ESPN Star Sports was awarded the exclusive global telecast rights from the ICC for all of their events from 2007 to 2015 and recently launched a dedicated cricket channel, Star Cricket.
Said Jamie Davis, managing director, ESPN Star Sports: “This acquisition reaffirms our commitment to the cricket fan. We are Asia’s leading sports broadcaster and this partnership with the ECB along with recent acquisitions like the ICC’s global broadcast and production rights firmly positions ESS as the number one choice for sports fans in Asia for years to come.”
