MP Web, the new media company of the Media Partners Group, will also be re-launched formally as Infront Advanced Media Solutions and function as the Group’s dedicated competence centre for the production and distribution of new media sports rights.
"The re-naming of Media Partners is an important step within the integration process and it aims at further strengthen Infront as one of the world’s most respected sports marketing brands,” said Philippe Blatter, President & CEO of
Infront Sports & Media. “The two companies complement each other very welI and we are already seeing the benefit of synergies both for the company and its clients. I am convinced that Infront Italy will have a flying start under its new name.”
Since its acquisition by Infront, Media Partners delivered the 2006/07 season of FIS World Cup events and produced the FIS Ski Alpine World Cup final, entirely in HD quality – a first in the history of Ski World Cup races.
Meanwhile, MP Web, now Infront Advanced Media Solutions, has set
up Infront’s in-house IP broadcast platform to exploit existing media rights, the group said.
In the last eight months, MP Web produced dedicated online broadcast services for both the 2007 IIHF World Championships and the Euroleague Basketball Final Four. It will also continue to provide the official FIS Ski World Cup magazine programme, a variety of new media services for the Italian football teams, as well as Snowtime Channel (www.snowtime.com) - a branded block of programmes and footage dedicated to winter sports.
After the purchase of Media Partners in October 2006 and the investment in the Rome-based FGSPORT Group, promoter of the FIM Superbike World Championship, Infront now has two operations in Italy.
Infront Sports & Media has rebranded Media Partners as Infront Italy, just eight months after acquiring the Milan-based sports media and marketing company.
