The deal, beginning with 2007-08 season, will offer international licensees of the Premier League all 380 matches live via satellite, including 92 in HD. It also covers weekly production of a highlights show, a midweek magazine and a Friday night preview programme - 900 hours of production in total per season.
TWI has been the Premier League’s producer of its international coverage since 1998, operating from mediahouse, studio and post-production provider for IMG Media, based in Chiswick, West London.
Premier League Chief Executive, Richard Scudamore, said, “our new international broadcast rights deal means that more fans than ever before will have the opportunity to see the best domestic league competition in the world and, with TWI providing innovative and quality programming, they will continue to get the most from following the Barclays English Premier League."
Graham Fry, Managing Director of TWI Production said, “we are delighted to continue our successful relationship with the Premier League, one of the world’s biggest success stories in sports. The Premier League is broadcast in over 160 countries with a global home reach in excess of 570 million, making it the world’s most watched domestic league competition. As a partnership, we are confident that we will be able to achieve even greater heights in building its popularity and profile worldwide over the next three years.”
