Martyn Turze

Martyn Turze, consumer research account director, Publicis Sport & Entertainment, has monitored the attitudes of the agency’s personnel to the live sports lockdown in the UK and uncovered 10 key areas of changed experience

Martyn Turze, consumer research account director at Publicis Sport & Entertainment, highlights 11 key points from the agency's internal discussions on pay-per-view Premier League matches conducted via the team’s Whatsapp group.