Balkans market report, 2020

In the latest interactive monthly data report, SportBusiness Media analyses the media-rights landscape in the Balkans region, consisting of Bosnia and Herzegovina, Croatia, Montenegro, North Macedonia, Serbia, and Slovenia. SportBusiness Media has defined the Balkans in this way as pan-regional broadcasters and sports rights-holders approach these markets simultaneously in the acquisition of media rights.

Further detail on the deals covered in this interactive data report is available with our Rights Tracker tool – click here for more information.

Profitable market

The Balkans has been one of the most active regions in the last two years in terms of the number of sports rights-holders approaching the market to seal new deals. Six out of the top ten international properties were able to secure significant increases in new media deals. The average increase for these new deals is about 92.2 per cent.

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