Speaking at the event organised by co-hosts Glasgow and Berlin on the side lines of the IAAF World Championships, European Broadcasting Union Director of Sport Stefan Kuerten confirmed that more than 1 billion people in Europe and across the globe will be able to enjoy all the action from the European Championships thanks to agreements with almost 40 different broadcasters. Sports fans will be able to enjoy up to 300 hours of programming across television, radio and online, free to air in all the main markets, with an anticipated 2,700 hours of television coverage.
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