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Beyoncé’s latest move in fashion has got sport’s biggest brands shaking. SportBusiness International looks at why and how the women’s sportswear market is a new battleground for clothing manufacturers.

  • Date: 
    1 November 2014

    With 13.5 million Facebook likes and 966,000 Twitter followers, Puma is one of the leading sportswear brands on social media. Social media was central to its recent Forever Faster campaign, headed by ambassador Usain Bolt, and the German brand’s new kit supplier deal with English Premier League club Arsenal has been a key source of content for its digital output.

  • Date: 
    1 November 2014

    The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.

  • Date: 
    1 November 2014

    Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.

  • Date: 
    1 November 2014

    The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.

  • Date: 
    1 November 2014

    Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

Daily news summaries

Date: 
22 December 2014

Abu Dhabi Sports Council (ADSC) has joined forces with the RCS Sport agency to announce the launch of a new four-day cycling race in the capital of the United Arab Emirates (UAE).

  • Date: 
    22 December 2014

    Los Angeles will remain without an NFL American football franchise next season after league commissioner Roger Goodell informed the three teams linked to a relocation that no such move will go ahead in time for the 2015 campaign.

  • Date: 
    22 December 2014

    The International Sailing Federation (ISAF) has completed its event line-up for the 2015 Sailing World Cup after renewing Qingdao, China as a host venue for two more years.

  • Date: 
    22 December 2014

    The World Karate Federation (WKF) has announced its Premier League competition will take to Africa and South America for the first time, with Egypt and Brazil awarded legs on the 2015 calendar.

  • Date: 
    22 December 2014

    Formula One chief executive Bernie Ecclestone has said he is in talks over the possibility of reintroducing a South African round to the motor-racing championship’s calendar.

  • Date: 
    22 December 2014

    The State of Qatar has bolstered its presence in British horseracing through a 10-year title sponsorship agreement for the Goodwood Festival.