Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport?
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.
The English Premier League has smashed its transfer spending record in the summer 2014 window, with the £835m (€1.05bn/$1.38bn) gross expenditure of domestic clubs being close to double that of the next highest-spending league – the Spanish Liga.
Mediaset Spain will be able to show more games from the ongoing Basketball World Cup after fans complained about the commercial broadcaster’s limited coverage of the tournament, which is taking place in Spain.