Exclusive features, interviews and more

Through new technologies, the ever-growing use of social media and a greater understanding of the sports fan, brands have been able to achieve significant success when activating partnerships with sport’s leading teams, leagues and tournaments. Kevin Roberts spoke to experts in achieving cut-through about how best to approach sponsorship activation, picking out cases of best practice from the last 12 months.

  • Charly Classen has been ESPN’s vice-president and general manager for EMEA (Europe, the Middle East and Africa) since January 2014, and is responsible for the sports media giant’s business and operations in the region.

    Elisha Chauhan met Charly to talk about the development of ESPN’s online platforms in the region - including the ESPN Player, its broadband platform in Europe that shows live and on-demand sports action - under the philosophy broadcast globally, programme locally.

  • At the beginning of March, chief executives of 39 national governing bodies (NGBs) joined forces to launch the NGB CEO Forum, an organisation that will act as an independent voice to help influence and inform national and local policy on sport. Elisha Chauhan spoke to Adrian Christy, CEO of Badminton England and chair of the CEO Forum, to find out what he hopes to achieve with the umbrella platform ahead of May's general election in the UK.



  • Michael Levine is co-head of CAA Sports, a division of Creative Artists Agency (CAA), which represents more than 1,000 of the world's best athletes in a variety of sports and founded CAA Eleven, the company that manages the broadcasting, sponsorship and licensing rights of UEFA's national team competitions.

  • Michael Johnson is one of history’s most decorated athletes, with four Olympic and eight World Championship gold medals. Matt Cutler met Michael at the launch of his new line of travel bags in partnership with luxury goods brand Dom Reilly, and they discussed his business interests, who he is backing for the IAAF presidency and the United States' choice of Boston for its 2024 Olympic Games bid city.

  • Date: 
    25 February 2015

    The idea that e-sports – organised multiplayer video game competitions – are moving from a niche proposition into the commercial mainstream is a difficult notion for most die-hard sports fans. But are e-sports becoming part of the commercial mainstream? 

Daily news summaries

26 March 2015

German sportswear giant Adidas has unveiled a new strategic plan through to 2020 which aims to accelerate product development and focus consumer spending on some of the world’s biggest cities.