Exclusive features, interviews and more

Through new technologies, the ever-growing use of social media and a greater understanding of the sports fan, brands have been able to achieve significant success when activating partnerships with sport’s leading teams, leagues and tournaments. Kevin Roberts spoke to experts in achieving cut-through about how best to approach sponsorship activation, picking out cases of best practice from the last 12 months.

  • Date: 
    1 April 2015

    Sean Cottrell is founder of LawInSport, one of the sector’s go-to websites featuring expert commentary and analysis on the latest legal developments in the world of sport. He looks at upcoming legal issues that could have a significant impact on the future direction of the sports industry.

  • Date: 
    1 April 2015

    Owen Evans spoke to leading lawyers to get a behind-the-scenes look at the sports law sector, find out what major issues have come across the desks of major firms in recent months, and identify what areas of the sports industry are changing so fast that the legal sector is struggling to keep abreast.

  • Date: 
    1 April 2015

    SportBusiness International looks at the recent deal that sees squash now broadcast on the Tennis Channel in the United States: two racquet sports with great synergies, or a square peg in a round hole?

  • Date: 
    1 April 2015

    Owen Evans looks at where rights-trading agency giant MP & Silva sees potential European media growth for the NFL (National Football League), following last month’s five-year distribution deal.

  • Date: 
    1 April 2015

    SportBusiness International spoke to sportswear manufacturer New Balance to find out its plans to become the number three player in football.

Daily news summaries

Date: 
31 March 2015

The European Club Association (ECA) has extended its Memorandum of Understanding with Uefa until May 31, 2022, in a move that will grant more money to Europe’s football clubs and a bigger say in how the game on the continent is run.