Exclusive features, interviews and more

Beyoncé’s latest move in fashion has got sport’s biggest brands shaking. SportBusiness International looks at why and how the women’s sportswear market is a new battleground for clothing manufacturers.

  • Date: 
    1 November 2014

    With 13.5 million Facebook likes and 966,000 Twitter followers, Puma is one of the leading sportswear brands on social media. Social media was central to its recent Forever Faster campaign, headed by ambassador Usain Bolt, and the German brand’s new kit supplier deal with English Premier League club Arsenal has been a key source of content for its digital output.

  • Date: 
    1 November 2014

    The NBA (National Basketball Association) has the most comprehensive social media following out of any American sports league, its official platform boasting over 26 million Facebook likes and 11.6 million Twitter followers. The NFL (National Football League), by comparison, has four million fewer Twitter followers and over 14 million fewer Facebook likes.

  • Date: 
    1 November 2014

    Sports agency IMG has one of the largest athlete management portfolios in the industry. In golf in particular, after signing Arnold Palmer as its first client in 1960, IMG’s portfolio quickly grew and it now manages almost 100 professional golfers alongside owning, managing or operating over 30 events. The agency’s golf clientele include Victor Dubuisson, Ernie Els and Michele Wie.

  • Date: 
    1 November 2014

    The Dallas Cowboys is the NFL (National Football League) franchise with the highest number of Facebook likes, currently 7.7 million, one million more than any other team. The Cowboys have the best overall social media presence in the NFL, according to social media analyst Starcount, which also ranks the Cowboys as the sixth best sports team in the world on social media.

  • Date: 
    1 November 2014

    Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

Daily news summaries

Date: 
18 December 2014

CVC Capital Partners, the controlling shareholder of the Formula One Group, has announced the appointment of former Ferrari chairman Luca di Montezemolo and former Diageo chief executive Paul Walsh to the motor-racing series’ board, and has confirmed that Bernie Ecclestone will continue as the sport’s chief executive.