Owen Evans asked Jeff Slack, former IMG senior vice-president of football, for a sports marketer’s perspective on working in China and whether the David Beckham factor kick-started football in the country.
The media glare burns brightest in the 24 hours after a scandal breaks, and the wrong word at the wrong time can lead to heads rolling at the highest positions. The protectors-in-chief are the in-house communications team. They can usually be found sitting just off the shoulder of a disgraced leader – or in the case of Fifa president Sepp Blatter – out on the front-line to take the bullets from the press pack looking for an exclusive line. Any aspiring communications specialist has to be prepared for the day when the news breaks on their doorstep.
Owen Evans asked Ma Guoli, chairman of Infront China, why the one-size-fits-all broadcaster policy in the country’s media market is under threat from the digital revolution and a trio of entrepreneurial upstarts.
The X Games action sports franchise is to return to Europe after organiser, US sports broadcaster ESPN, finalised a deal with Norwegian commercial and pay-television broadcaster TV2 to stage an event in Oslo.