Christian Deuringer, director of global brand management at insurance company Allianz, said the brand had to be heavily persuaded into taking its flagship stadium naming rights deal in Munich but described the results as a “dream”.
Mundane family photos, courtside experiences and getting the timing right were among the themes as the NBA and Facebook discussed how to create engaging social media content at the Leaders Sports Summit this afternoon.
The use of real-time marketing and content is “increasingly important to brands and makes the World Cup even bigger than it was before”, Amber Steel, director of football management with Fifa Partner Coca-Cola, told delegates at the Leaders Sport
The Chinese government has unveiled plans to develop the country’s sports industry and increase the sector’s annual output to 5tn yuan (€648bn/$813bn) by the year 2025, according to state news agency Xinhua.
South Africa’s Sports Minister Fikile Mbalula has said the country is “not ready” to host the 2015 Africa Cup of Nations if organisers opt to move the national team football tournament from Morocco due to the Ebola epidemic.
Kazakhstan’s Ministry of Culture and Sports has said the state will provide only a third of the budget for Almaty’s staging of the 2022 winter Olympic Games, should the city defeat Beijing to land the hosting rights.