Exclusive features, interviews and more

Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport? 

  • Date: 
    1 September 2014

    The leading lights from UK pay-TV broadcaster Sky Sports’ channels are used to tackling the difficult questions around a weekend’s football action.

  • Date: 
    1 September 2014

    The International Hockey Federation (FIH)’s ‘global innovation partnership’ with Loughborough University is seeing both parties question every single facet of the sport and its business. 

  • Date: 
    1 September 2014

    Should sporting rights-holders take the geo-political climate into consideration more when making decisions?

  • Date: 
    1 September 2014

    When they wouldn’t let Larry Scott unify professional tennis, he turned his attention to college sport in the United States. As Commissioner he has turned the Pacific-10 conference into Pac-12, signed a $3-billion TV deal and set up a wholly owned media network. But, as he told Kevin Roberts, there’s a cloud on the horizon.

  • Date: 
    1 September 2014

    Golf in the Middle East will become more than a pursuit for wealthy tourists and ex-patriates if the homegrown MENA (Middle East and North Africa) Tour gets an official seal of approval. Matt Cutler explains why.

Daily news summaries

Date: 
1 September 2014

The International Basketball Federation (Fiba) has announced a “large-scale” partnership with social media platform Twitter, with the agreement having commenced with the start of the 2014 World Cup on Saturday.

  • Date: 
    1 September 2014

    Turkish sports broadcaster NTV Spor has acquired rights for the inaugural European Games multi-sport event, which will take place next year in Baku, Azerbaijan.

  • Date: 
    1 September 2014

    Pay-television broadcaster Sky Deutschland has secured the exclusive live rights in Germany for the Formula E Championship, the new electric motor-racing series operated by the FIA, motorsport’s global governing body.

  • Date: 
    1 September 2014

    Financial institution St. George Bank has signed a three-year extension to its naming sponsorship of Australian Super Rugby side Queensland Reds.

  • Date: 
    1 September 2014

    British snack food company McVitie’s has agreed an expanded sponsorship deal with Italian Serie A football team AC Milan for its McVitie’s Digestive brand.

  • Date: 
    1 September 2014

    Digital sports media company Perform has urged its shareholders to reject an offer from Access Industries to acquire the whole of the issued share capital not currently owned by the privately-held investment group.