Exclusive features, interviews and more

The idea that e-sports – organised multiplayer video game competitions – are moving from a niche proposition into the commercial mainstream is a difficult notion for most die-hard sports fans. But are e-sports becoming part of the commercial mainstream? 

  • Oli Slipper, alongside Simon Denyer, built the Perform Group into a digital sports business that now boasts 1,500 employees in 26 countries. He told Matt Cutler why he has taken the decision to step down as co-CEO, how he went about masterminding the company's growth and where the opportunities and challenges are for the company going forward.

  • Date: 
    1 March 2015

    The sponsorship alliance between football and foreign exchange (forex) trading companies is becoming a permanent fixture. Owen Evans looks at why. 

  • Date: 
    20 February 2015

    The Copa America Centenario, a special edition that will be held in 2016 to mark 100 years of the continental national team competition, will be the biggest football tournament to set foot in the United States since the 1994 FIFA World Cup. 

  • Date: 
    1 March 2015

    Through new technologies, the ever-growing use of social media and a greater understanding of the sports fan, brands have been able to achieve significant success when activating partnerships with sport’s leading teams, leagues and tournaments. Kevin Roberts spoke to experts in achieving cut-through about how best to approach sponsorship activation, picking out cases of best practice from the last 12 months.

  • Date: 
    1 March 2015

    Oli Slipper stepped down as joint-CEO of Perform at the end of January, having played an integral role building the digital sports business that now boasts 1,500 employees in 26 countries. He told Matt Cutler why he has taken the decision, how he helped mastermind Perform’s growth, and the details of his new start-up venture.

Daily news summaries

Date: 
27 February 2015

The Manor Marussia team is set to return to the Formula One grid this season after motor racing’s global governing body, the FIA, today (Friday) approved its entry to the 2015 championship.