Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport?
New Zealand is known on the international sporting scene as the king of rugby union, and the All Blacks have a portfolio of global sponsors to reflects that. But which other Kiwi properties provide opportunities for brands, and what is driving that?
Ever-increasing government support, an evolving event strategy and the development of unique events is seeing New Zealand punch above its weight in the sports hosting space. David Walmsley explains why.
The International Equestrian Federation (FEI) has announced that six men will run for the presidency of the global governing body, with current secretary general Ingmar De Vos and Spanish Equestrian Federation chairman Javier Revuelta del Peral revealed as the latest additions to the election race.
The European Handball Federation has agreed a deal for charitable foundation Play for Change to sponsor referee’s shirts at its national team and club competitions throughout the 2014-15 season, as part of a new six-year partnership with the MP & Silva agency.