With wheels on President Bach’s proposed Olympic Channel now fully in motion, Timo Lumme, managing director of TV and marketing at the IOC (International Olympic Committee), tells Owen Evans how it will operate.
Experts in commercial landscape of Formula One met at SportBusiness International headquarters last month to debate the real extent to which stakeholders in the sport are achieving ROI. Will Formula E be competitive to Formula One? Is the sponsorship proposition as attractive to brands as it has been in the past? And who should replace Bernie Ecclestone when he leaves the sport? All of this, and more, was discussed in depth.
Rights-holders have looked closely at the successes of Manchester United’s selling of sector partnerships in different regions across the world. But what is the secret to that success, what are the strategies to selling and can it work for every organisation in sport? Matt Cutler spoke to leading brains in the sponsorship industry about approaches to the strategy, highlights the challenges and opportunities and outlines exactly what will drive success for rights-holders in the coming years.
Major sports event hosting could be on the cusp of a revolution if UEFA’s multi-host format for Euro 2020 is successful. This month, the governing body for European football will vote on which 13 cities will hosts the flagship international tournament, and Owen Evans met UEFA General Secretary Gianni Infantino last month to get his take on the opportunities and challenges for the hosting concept.
Kevin Roberts spoke to Deloitte's Dan Jones and AC Milan director Umberto Gandini about commercial challenges and opportunities in a European football landscape where the gap between rich and poor grows greater and greater.
Uefa president Michel Platini has said Financial Fair Play (FFP) regulations have served to reduce the cumulative losses of Europe’s top clubs by more than 50 per cent, adding that European football’s governing body will hold a meeting to discuss the current situation in Russia and Ukraine on September 18.
Irish pay-television broadcaster Setanta Sports has agreed a four-year rights deal with the Football Association of Ireland which includes exclusive live rights to the national team’s home friendly games.