Private equity firm considering acquiring a major sports agency

Project Objectives 

Provide insight into the sports media rights sector and its potential for growth, to support a potential agency acquisition


  • In-depth analysis of the historical evolution and expected future development of the sports media industry
  • Competitor landscape assessment
  • Explanation of how selected major sports rights holders sell their media rights, including granular data on the revenue generated

Results for the Client

  • Thorough understanding of the acquisition target’s future potential  
  • Indication of post-acquisition financial commitment required to make the agency competitive and successful