Project Objectives
Provide insight into the sports media rights sector and its potential for growth, to support a potential agency acquisition
Deliverables
- In-depth analysis of the historical evolution and expected future development of the sports media industry
- Competitor landscape assessment
- Explanation of how selected major sports rights holders sell their media rights, including granular data on the revenue generated
Results for the Client
- Thorough understanding of the acquisition target’s future potential
- Indication of post-acquisition financial commitment required to make the agency competitive and successful