Leading Telco – looking to improve negotiation position with major sports broadcaster

Project Objectives 

Identify best strategy to directly acquire sports properties, to improve bargaining power and competitive position 


  • Explanation of sports rights acquisition strategy fundamentals 
  • List of key rights acquisition targets and timeline of availability
  • Competitor analysis 
  • Four detailed approaches to changing bargaining position 

Results for the Client

  • Gained a deep understanding of the strategy required to compete with major sports broadcasters
  • Given clarity on the financial commitment required to make the target acquisition competitive and successful