Project Objectives
Identify best strategy to directly acquire sports properties, to improve bargaining power and competitive position
Deliverables
- Explanation of sports rights acquisition strategy fundamentals
- List of key rights acquisition targets and timeline of availability
- Competitor analysis
- Four detailed approaches to changing bargaining position
Results for the Client
- Gained a deep understanding of the strategy required to compete with major sports broadcasters
- Given clarity on the financial commitment required to make the target acquisition competitive and successful