BeIN Media Group agreed its first deal for cricket rights last week, marking a notable change in strategy and a clear statement of intent it will go after content traditionally held by its Middle-Eastern rival OSN.
The Brazilian basketball league’s renewed deals with Bandeirantes and Facebook, and a new deal with Twitter, will earn the property no rights fees but satisfies the league’s immediate needs: production services and worldwide exposure.
Uefa is hoping the improved fees and ratings secured by Major League Soccer in Canada indicate a rising tide of football interest that will lift the value of its Champions League and Europa League rights, which went on sale last month.
The England and Wales Cricket Board has signed a six-year rights deal with beIN Media Group covering the Middle East and North Africa, with the Qatar-based broadcaster set to form a new channel to accommodate its growing cricket content.
Swiss telecommunications company Swisscom has secured full control of media and cinema company Cinetrade, a major player in the Swiss sports rights market through its pay-television broadcaster Teleclub.