After successive 70-per-cent rises in the last two cycles there were only two sets of circumstances in which the Premier League was likely to secure another increase in the value of its domestic live rights.
Spanish agency Mediapro said this week it wanted to create and distribute a Serie A league channel on the same model as the LaLiga channel it distributes in Spain. But Italian law may make this impossible.
The Saudi Arabian Football Federation’s new 10-season deal with Saudi Telecom will see the Saudi Professional League return to free-to-air television – a key step in the government’s plan to transform the league into a powerful pan-regional marketing platform.
The Infront agency has signed a wide-ranging partnership with the International Triathlon Union, through which it will develop sponsorship opportunities and digital strategies for the organisation’s leading series.
Olympic Broadcasting Services chief executive Yiannis Exarchos has said the International Olympic Committee’s Olympic Channel will seek to engage in esports content following the winter Olympic Games in Pyeongchang.
Pay-television broadcaster Star India has been awarded audio-visual production services rights for the Indian Premier League following its acquisition last year of the global television and digital rights to the Twenty20 cricket competition.