Dropouts from 2026 Winter Olympics bidding race show impact of IOC reforms is yet to reach the public
The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.
Aneesh Madani, head of sports partnerships, Asia-Pacific, at Twitter, tells SportBusiness how the social network is cooperating with rights-holders and broadcasters to capitalise on its continued growth across the continent, and using fan engagement to drive revenues for itself and its partners.
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.