Twitter sets Chinese first with CSL partnership

Football’s Chinese Super League has become the first sports league in the country to launch an official account on social media platform Twitter.

The @CSLFootball handle will tweet video highlights for fans in both English and Mandarin.

Clips featuring the top five goals and top five saves from each match week will be tweeted every Tuesday, with the league also to post behind-the-scenes content throughout the season.

Jun Zhao, chief executive of China Sports Media, said: “With its live, public and conversational nature, Twitter was a natural choice for a sports league like CSL to connect with and reach out to international fans of the league in real time. Fans can also participate in conversations about the league with #CSL.”