Star India has been awarded the Asian Cricket Council’s next cycle of rights, while the Novi Digital Entertainment division of the pay-television broadcaster has been appointed as the exclusive digital clips licensee in India for all International Cricket Council events.
The Asian Cricket Council agreement will run for eight years, from 2016 to 2023, while the ICC deal will run for four years, from 2016-2019.
Events covered by the Asian Cricket Council deal include the Asia Cup, Women’s Asia Cup, Emerging Asia Cup and U19 Asia Cup.
Asian Cricket Council president Sidath Weetimuny said “the value offered by Star India is significantly higher than any of the ACC’s previous commercial contracts”.
Under the ICC deal, Novi-operated online video streaming platforms Hotstar and starsports.com will show coverage.
The deal includes eight ICC events, including the U19 Cricket World Cup in 2016, the 2016 World Twenty20 in India, the 2017 Champions Trophy, the 2017 Women’s World Cup, the 2018 Cricket World Cup Qualifier, the 2018 U19 Cricket World Cup, the 2018 Women’s World Twenty20 and the 2019 Cricket World Cup.