Lega puts Coppa Italia rights on the market

Lega Serie A has launched a media rights-sales process covering the Coppa Italia and Supercoppa Italiana club football competitions in Italy.

The rights cover the three seasons from 2018-19 to 2020-21. Bids must be submitted by May 7.

The Lega has set a minimum rights fee of €30m ($37m) per season for a package of exclusive live rights. State broadcaster Rai, the current domestic live rights-holder, paid a total of €67m for rights covering the three seasons from 2015-16 to 2017-18.

The Lega has also offered a package of online and mobile highlights of up to three minutes per match and a package of non-exclusive rights.

The Lega is also hoping to increase the value of its foreign rights package – currently held by the B4 Capital agency, which pays €20m per season – by 25 per cent, according to La Repubblica.