Social media platform Twitter has acquired live streaming rights in Japan to the Formula E electric car-racing series.
Terms of the deal were not disclosed, but it will commence with coverage of the third edition of the Mexico City E-Prix on March 3.
As well as streaming the races live through the official Formula E Twitter channel, Japanese fans will also be able keep across the action with near-live clips of the key moments throughout the E-Prix.
Ali Russell, media and business development director at Formula E, said: “We’re always looking for new and innovative ways to bring the racing closer to fans, as well as enhancing the viewing experience both at home and at the track.
“This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely, especially with names like Takuma Sato and Kamui Kobayashi behind the wheel in the past – along with the inclusion of Nissan next season.”