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Chiliz’s multi-year expansion of its Socios.com agreement with Atlético Madrid will make the fan tokens more widely available, according to James Murphy, the new chief commercial officer at the blockchain provider.
The Association of Tennis Professionals has succeeded in its long-term ambition of identifying a sponsor from the tyre sector through its new agreement with Yokohama Tire.
Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.
Jaguar Land Rover supported Defender as a standalone brand in its ‘Embrace the Impossible’ Rugby World Cup campaign.
