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Brand Profile
Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why it ceased its sponsorship activities in football.
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Red Bull Racing’s recent expansion of its agreement with Castore represents a ‘seismic moment’ for the team, says commercial director Nick Stocker.
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Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
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Rocket Mortgage has created the ‘Dreammate’ campaign to amplify its role at the ‘NFL Draft Experience, the NFL-operated fan festival, which this year takes place close to the company’s headquarters in Detroit.