Key Deal
Nike’s offer for DFB rights included 20 per cent VIK
Cash and VIK far exceeded Adidas’ renewal bid
Tender process was ‘open, transparent and non-discriminatory’
Nik
Indian Premier League (IPL) franchise Gujarat Titans’ new front-of-shirt agreement with fantasy gaming platform Dream11 shows that two years of on-field success and strategic brand building are beginning to pay dividends.
Michelle Taylor, head of sports sponsorship at Tata Consultancy Services, explains why the firm has focused its sponsorship spending in marathon running and the Jaguar Racing Formula E team.
Truly Hard Seltzer has launched a paid media campaign around the Stanley Cup Playoffs using NHL in Canada sponsorship rights.
