Chinese automotive powerhouse BYD will use its sponsorship of this summer’s Uefa men’s Euro tournament to support the launch of several new energy vehicle models as it seeks to carve out a five per-cent share of EV sales in Europe.

Animoca Brands-owned digital collectibles company Quidd is back in football after a more than three-year hiatus in which it has learnt to go ‘back to basics’ in the football-related licensing space.

Jaguar Land Rover supported Defender as a standalone brand in its ‘Embrace the Impossible’ Rugby World Cup campaign.