Brand Profile
Environmental services provider WM agreed a league-wide sponsorship deal with Major League Baseball after an association with the PGA Tour’s Phoenix Open helped it to triple its sports industry clients in the space of a few years.
Betano is using its front-of-shirt deal with Aston Villa to support its launch in the UK. Matthew Glendinning speaks to Julio Iglesias Hernando, chief commercial officer for the betting firm, and Villa’s president of business operations, Chris Heck.
SportBusiness Sponsorship speaks to PepsiCo marketing executives Adam Warner, Ciara Dilley and Mark Kirkham about the company’s sponsorship deals with the Uefa Champions League, EA Sports FC and Wrexham AFC.
BKT Tires created the ‘BKT Heartbeat Challenge’ campaign to drive fan engagement around a ranking of Euroleague’s most vocal supporters.
