Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.
The research is presented in an online, interactive dashboard which you can find below. The report covers breakdowns by sport, sponsorship type, market coverage and activation insights from Activation Tracker (access the full report here).
Granular data on deals included in the report will soon be available on our Deals Tracker database, open to all subscribers.
Next month we turn to sponsorship in the alcoholic drinks sector.Read on