Sponsorship Insider

Sports sponsorship rights intelligence

Exclusive news, interviews and analysis

Date:
21 Jun 2017

US consumer foods group General Mills launched its new Lawn Tennis Association-endorsed Nature Valley protein bar on the day that Andy Murray crashed out of the Aegon Championship at the Queen’s Club in London. But tennis is a long-term play for the group.

Read on

Daily news

21 Jun 2017

US technology giant Intel has been confirmed as a new top-tier partner of the International Olympic Committee and is set to drive new innovations designed to transform the Olympic Games experience.

Read on