Sponsorship Insider

Sports sponsorship rights intelligence

Exclusive news, interviews and analysis

UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.

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Daily news

  • News
    20 Feb 2018

    Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.

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  • News
    20 Feb 2018

    Peters Ice Cream has agreed a deal to sponsor the 2018 edition of the Commonwealth Games multi-sport event, which takes place in Australia’s Gold Coast region.

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  • News
    20 Feb 2018

    Telco Etisalat has been unveiled as a sponsor of two upcoming events organised by the Special Olympics, the movement that seeks to empower athletes with intellectual disabilities.

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  • News
    20 Feb 2018

    Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.

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