Sponsorship Insider

Sports sponsorship rights intelligence

Exclusive news, interviews and analysis

15 Nov 2017

Following the third Leaders Generation XX Series Think Tank on ‘Changing the Game in Women’s Sport’ in London yesterday, Uefa’s marketing chief Peter Willems responded to key question put by Sports Sponsorship Insider on the future of women’ football sponsorships in European competitions.

Uefa's plans include the unbundling of sponsorship rights from the men's competitions and, potentially, a different structure in terms of sponsorship tiers.

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Daily news

22 Nov 2017

Chinese e-commerce company Alibaba Group has realigned its partnership with Fifa, football’s global governing body, after its Alibaba Cloud division replaced Alibaba E-Auto as a presenting partner of the Club World Cup.

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