The Gorilla Glue Company has been named as title sponsor of the 2018 basketball championships of US college sports organisation the West Coast Conference.
Gorilla Glue will take on rights to the men’s and women’s competitions, which will run from March 1-6 at Orleans Arena in Las Vegas.
The event will officially be known as the Gorilla Glue West Coast Conference Basketball Championships. Gorilla Glue will receive extensive marketing exposure during the event, which will mark the 10th anniversary of the tournament’s move to Las Vegas.
The deal was signed by the WCC’s multimedia rights partner, the Van Wagner Sports & Entertainment agency.
Washington-based Gonzaga University won both the men’s and women’s tournaments in 2017.