Cream liqueur producer RumChata has entered into a sponsorship deal with the BNP Paribas Open, a combined tournament of the men’s ATP World Tour and women’s WTA Tour.
Under the deal, the terms of which were undisclosed, RumChata will become a presenting sponsor of the event.
RumChata will have a number of bars in multiple locations on-site during the 2015 edition of the tournament.
The BNP Paribas Open will this year take place from March 9-22 at the Indian Wells Tennis Garden in California. Novak Djokovic and Flavia Pennetta are the reigning men’s and women’s champions.