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Puma returns to Israel Football Association

Puma returns to Israel Football Association

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By: Sports Sponsorship Insider

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Posted:
27 Jul 2018
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The Israel Football Association has entered into a kit partnership with German sportswear manufacturer Puma.

The four-year deal is effectively immediately and positions Puma as the official kit partner of Israel’s national football teams.

Puma, which replaces rival Adidas in the role, will provide playing kits, training apparel, footwear and various other equipment.  

“The choice of Puma was part of a long-term strategic move that ensures the best conditions for Israel’s teams, certainly with regard to the equipment,” Rotem Kamer, chief executive of the Israel Football Association, said. 

“Israel teams will enjoy cooperation with the leading company in the field and I believe that the results will be seen on the pitch and in any other aspects of the game.”

Puma has served as the kit partner to the Israel Football Association on a number of previous occasions, most recently from 1996 to 2008.

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