NHRA renews long-standing Mello Yello sponsorship

North American motorsport organisation the National Hot Rod Association (NHRA) has extended its partnership with soft drinks brand Mello Yello.

The Coca-Cola Company’s Mello Yello brand will continue as the NHRA’s premier series sponsor, extending a partnership that began in 2002.

Under the agreement, the NHRA is set to design a car for Antron’s Matco Tools Toyota dragster that will prominently feature the Mello Yello brand.