Chelsea FC gets with the Beats by Dre

Apple’s Beats by Dre has extended its Official Sound Partner deal with Chelsea FC.

The new deal will run for three years, until the end of the 2020-21 season.

A Chelsea partner since 2016, Beats will continue to supply players and staff with headphones to prepare for matches.

In the last two years, Beats has produced several special edition Chelsea-branded headphones, including a pair of golden headphones when Chelsea won the Premier League in the 2016-17 season.

In 2015, a year after Beats was acquired by Apple for $3bn, the company partnered with Bundesliga champions Bayern Munich. That deal was renewed this summer to cover the 2018-19 season.

This week, Beats also announced its first ever sports league sponsorship with the NBA in the US.