Busta strikes out with Caribbean Premier League renewal

Soft drinks brand Busta has renewed its sponsorship agreement with the Caribbean Premier League for the 2014 edition of the Twenty20 cricket tournament.

Continuing as an official CPL sponsor for a second consecutive year, Busta’s drinks range will be available at match venues across the Caribbean.

Busta will also lay on fan activities and promotions around the tournament for fans, including a presence in the stands during games.

Busta has a long history of supporting sports and athletics in the West Indies including its title sponsorship of regional four-day competition the Busta Cup.

CPL 2014 is being held at venues in Grenada, Guyana, Antigua, Trinidad & Tobago, Barbados, Jamaica, St Lucia and St Kitts. The tournament starts on July 11, with the finals scheduled to be played on August 16.