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Bennetts returns as British Superbike Championship title sponsor

Bennetts returns as British Superbike Championship title sponsor

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By: Sports Sponsorship Insider

14 Feb 2018
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Motorcycle insurance specialist Bennetts has been unveiled as the title sponsor of the British Superbike Championship.

Bennetts has agreed a three-year deal with MotorSport Vision (MSV), the commercial and media rights-holder of the motorcycling championship.

Bennetts served as the championship’s title sponsor for four years from 2005 and has also held team and rider partnerships across the series.

Bennetts will benefit from extensive branding and communications opportunities at each of the series' 12 rounds. The title sponsorship agreement also includes unique experiences to enhance the company’s presence within the sport.

BikeSocial, Bennetts’ online news channel, has also partnered with the British Superbike Championship as part of the agreement. The tie-up will result in the series receiving increased coverage and insight on BikeSocial.

Vince Chaney, managing director of Bennetts, said: “We’re going to use this partnership to create some fantastic BSB experiences for our customers. Bennetts policy holders will be able to unlock exclusive experiences including grid walks, podium presentations and pillion laps via our established Bennetts Rewards site that all customers can sign up to.

“The future for BSB looks extremely promising. We’re confident that the partnership between Bennetts, BikeSocial and MSV will further boost the championship and make the experience more engaging than ever before.”

The 2018 British Superbike Championship season gets underway on March 31 at Donington Park in Leicestershire.

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