Sponsorship Insider

Sports sponsorship rights intelligence

Exclusive news, interviews and analysis

15 May 2017

Sponsorship Works 2017, the 12th edition of the sports sponsorship casebook, is now available to subscribers of Sports Sponsorship Insider. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world.

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  • Analysis
    19 May 2017

    Malaysian government-owned oil and gas company Petronas has become the fifth Platinum Sponsor of the 2017 Southeast Asian Games and ASEAN Para Games and moved the organising committee within striking distance of its revenue target.

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  • Analysis
    22 May 2017

    Home furnishings retail chain Conforama became the title sponsor of France’s top football league, Ligue 1, in a three-season deal, from 2017-18 to 2019-20, thought to be worth about €27m ($29.5m), or €9m per season.

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  • Analysis
    19 May 2017

    Flag carrier Qatar Airways this month became the latest major company to sign a deal with Formula E – having decided that the series has reached critical mass and good level of credibility – as the brand bolsters its portfolio ahead of the end of its Barcelona shirt deal.

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