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Sports Sponsorship Insider has completed the first of a new series of monthly, sport-focused reports - a survey of sponsorship deals across the top 12 European football leagues and 25 selected Uefa Champions League teams.

  • Date: 
    26 September 2016

    State-controlled Brazilian oil company Petroleo Brasileiro (Petrobras) became an Official Sponsor of the Rio 2016 Paralympic Games last month in a deal worth around one per cent of the offer it tabled five years ago to become a tier one domestic s

  • Date: 
    26 September 2016

    Consumer electronics company Panasonic’s existing retail supplier arrangement with carmaker Jaguar Land Rover proved key to its title sponsorship deal with the new Jaguar Formula E team.

  • Date: 
    26 September 2016

    Japanese tyre and rubber company Bridgestone paid a “significant additional investment” to its Worldwide Olympic Partner deal to become the first Founding Partner of the Olympic Channel, the new year-round, over-the-top digital channel, launched o

  • Date: 
    26 September 2016

    The National Hockey League (NHL) said it was “pleased” with the jersey agreement it secured with technology company SAP for the World Cup of Hockey, despite failing to hit its initial asking price.

  • Date: 
    23 September 2016

    App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.

Daily news

Date: 
26 September 2016

Swiss watchmaker Hublot has entered into a partnership with NFL American football franchise the New York Giants.

  • Date: 
    26 September 2016

    France-based delivery and shipping firm Chronopost has agreed a partnership with Paris Saint-Germain, which competes in the country’s top-tier Ligue 1 club football competition.

  • Date: 
    26 September 2016

    Italian Serie A football club Bologna has entered into a partnership with Korean automotive company Kia.

  • Date: 
    26 September 2016

    Turkish banking group Odeabank has entered into a regional partnership with Euroleague Basketball, which operates continental club competitions in Europe.

  • Date: 
    26 September 2016

    The Oman Football Association has entered into partnerships with soft drinks giant Coca-Cola and financial institution Qatar National Bank (QNB).

  • Date: 
    26 September 2016

    Italian Serie A football club Udinese has agreed a sponsorship deal with Vortice, a company that provides ventilation systems, air conditioning, air cleaning and heating systems.Italian Serie A football club Udinese has agreed a sponsorship deal with Vortice, a company that provides ventilation systems, air conditioning, air cleaning and heating systems.