App-based taxi network Uber has signed as the Exclusive Ride-Sharing Partner of the Washington Capitals, Washington Wizards and Verizon Center under a three-year deal, from mid-2016 to mid-2019.
Joseph Rivers, research analyst for SportBusiness Intelligence, examines television audiences in selected European markets for the 2016 Paralympic Games.
Mike Kiernan, analyst for SportBusiness Intelligence, highlights some UK television audiences in the period between Monday 19th September and Sunday 2nd October.
App-based taxi network Uber is consolidating its presence in sport by moving from single season to multi-year sponsorship deals with major US sports franchises and planning new deals with European sports partners.
US retail and wholesale energy supplier, Constellation, is using the PGA of America and its marquee events to promote energy sustainability and renewable energy sources.
A round-up of the key sponsorship deals signed around the world
Chinese telecommunications company Huawei has been named as an official sponsor of Argentinian Primera División football club River Plate.
Dairy products manufacturer Müller has agreed a deal to sponsor the 2017 World Athletics Championships and World Para Athletics Championships, which will both be staged in London, England.
Global logistics company DHL has entered into a partnership with the Romanian Football Federation (FRF).
The Melbourne Renegades Australian Big Bash League Twenty20 cricket team has agreed a major partnership with the country’s leading online car sales website, Carsales.com.au.
The U.S. Soccer national governing body has entered into a partnership with health solutions company Thorne.
Betting and gaming company Betway has become the latest authorised betting partner of the British Horseracing Authority.