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RBS Group-owned bank NatWest has increased the England and Wales Cricket Board’s (ECB) money on its top sponsor position, signing a four-year deal, from 2017 to 2020, to replace supermarket Waitrose.

  • France-based oil and gas company Total is looking to secure agreements that support its ‘One Ambition, One Total’ diversification policy, a direction that includes its recent mega-deal with the Confederation of African Football (CAF).

  • Date: 
    19 August 2016

    World football’s governing body Fifa has delivered its first Regional Supporter for the 2018 World Cup. the Russian banking group Alfa-Bank.

  • Date: 
    19 August 2016

    Polymer materials supplier Covestro is using branding of the German Ice Hockey League (DEL) to promote its new corporate identity in Germany, having separated from the chemicals and pharmaceuticals giant Bayer in September last year.

  • Date: 
    19 August 2016

    Soft drinks manufacturer Pepsi last month took a different tack to many brands entering esports, but a similar path to rival Coca-Cola, signing a title agreement for a grassroots league.

  • Date: 
    19 August 2016

    French rugby union club ASM Clermont Auvergne believes it is close to its limit on sponsorship revenue after signing waste management company Paprec to its main domestic shirt position.

Daily news

Date: 
30 August 2016

Soft drinks giant Coca-Cola has extended its partnerships with German Bundesliga football clubs Hertha Berlin, VfL Wolfsburg and Darmstadt 98.