Australia-based touring car championship V8 Supercars has agreed a sponsorship deal with bourbon brand Woodstock Bourbon.
Effective from the 2015 season, Woodstock Bourbon said the multi-year deal will be the largest sporting sponsorship in the company’s history.
Woodstock Bourbon will benefit from exclusive pouring and activation rights at all V8 Supercars races, while integration into television, digital and online coverage is also included.
The 2015 V8 Supercars Championship begins with the Clipsal 500 at Adelaide this weekend.
Earlier this month, V8 Supercars reached a one-year agreement with Lexus for the Toyota-owned luxury car manufacturer to provide safety cars during the 2015 season.