The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
The agreement will be activated in 26 countries in Africa, Asia and the Americas over the next three years.
With category exclusivity, Yogures Pascual will activate the partnership through its “Energy to Succeed” international campaign, with advertising and branding promotions across multiple platforms.
LFP president Javier Tebas said: “For us to link up with a leading Spanish company, which like the LFP has international projects, is a perfect platform for continued growth. We are working on expanding further and linking up with more companies.”