Analysis and insight into the Fifa Women’s World Cup and commercial growth of women’s football
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An interview with Fifa's chief commercial officer about the future of sponsorship for the Women's World Cup, an analysis of Visa's pledge to invest heavily in the women's game and some of the smartest insight into the high-profile investment in women's football by the likes of Barclays, adidas and Budweiser.
Le Floc’h: Fifa Women’s World Cup sponsorship rights could be unbundled in 2022
Women’s World Cup currently has two-tier sponsorship model
Global Partner tier includes sponsorship rights to all Fifa events
Visa’s commitment to women’s football lays down a challenge for other sponsors
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Brands backing women’s sport is wonderful – but they are followers, not leaders
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
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Read an analysis of the opportunities and issues facing the US team on the eve of the World Cup, while SportBusiness Chief Football Writer Frank Dunne looks into whether expansion commitments by Fifa and Uefa are keeping pace with the popularity of the women's game, as well as in-depth features on FC Bracelona's commercial plans and the rapid commercial growth in women's sports.
US team enters Women’s World Cup with heavy expectations, wage fight
Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Governing bodies have plans for women’s football but is the pace of change fast enough?
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
FC Barcelona makes women’s football the core of its US commercial drive
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals
North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18
Cancelled Miami ga
Investment in women’s sport is growing, but has it reached the point of financial independence?
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?