Analysis and insight into the Fifa Women’s World Cup and commercial growth of women’s football
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Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events
Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.
Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.
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Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.
Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.
LaLiga club wants NWSL franchise to activate sponsors and ‘be different’ from rivals North American commercial partners brought in $99m of club’s $1bn revenue in 2017-18 Cancelled Miami ga
Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?