Analysis and insight into the Fifa Women’s World Cup and commercial growth of women’s football


An interview with Fifa's chief commercial officer about the future of sponsorship for the Women's World Cup, an analysis of Visa's pledge to invest heavily in the women's game and some of the smartest insight into the high-profile investment in women's football by the likes of Barclays, adidas and Budweiser.

Women’s World Cup currently has two-tier sponsorship model Global Partner tier includes sponsorship rights to all Fifa events

Every so often, a moment changes the sports marketing world forever. Some moments happen behind closed doors, and only reveal their significance later. Others literally shake the world instantly. Another one of those moments might just have happened, in women’s football.

Richard Gillis on why we should avoid the trap of projecting a moral compass on to multinationals, or thinking that brands take a leading role in important societal issues.


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Read an analysis of the opportunities and issues facing the US team on the eve of the World Cup, while SportBusiness Chief Football Writer Frank Dunne looks into whether expansion commitments by Fifa and Uefa are keeping pace with the popularity of the women's game, as well as in-depth features on FC Bracelona's commercial plans and the rapid commercial growth in women's sports.

Faced with their own lofty expectations, following last year's no-show by the US men's team and now embroiled in a legal challenge regarding pay equity, the American women's squad arrives to the 2019 Fifa Women's Cup with much on their shoulders. Randy Williams reports.

Fifa and Uefa have both unveiled strategies for the long-term development of women's football. Frank Dunne examines what it would take to put female competitions on an equal footing with their male equivalents.

LaLiga  club  wants NWSL franchise to activate sponsors and ‘be different’ from rivals   North American  commercial partners brought in $99m of club’s $1bn revenue in 2017-18    Cancelled Miami ga

Few would argue against the fact that there is growing momentum behind women’s sports, both in media and commercial terms, but when will we be able to reach a stage where they are financially self-sustainable?