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Latest news from North America

The Dallas Mavericks NBA basketball team has signed a jersey sponsorship deal with US-based financial services company Chime

Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …

League continues to strike ties with fashion and culture brands

US media and entertainment company WarnerMedia has expanded its rights agreement with the All Elite Wrestling (AEW) promotion following a successful initial collaboration

Alaska Airlines has become the latest founding partner of NHL Seattle, the ice hockey league’s expansion franchise in the US city, with the deal including a significant naming rights component at its h…

A new independent action sports operator and media company has been formed through a deal between investment firms The Raine Group and Causeway Media Partners, with backing from commercial finance company…

Comcast and NBCUniversal's new Peacock subscription streaming video service will contain a significant amount of live sports coverage, including extensive coverage of this summer's Tokyo Olympics

The 2020 Women's National Basketball Association season is expanding to a 36-game schedule and adding a new in-season tournament known as the Commissioner's Cup

NHL

The National Hockey League's All-Star Game, which will be held in St

Beverage giant Molson Coors and the National Hockey League have announced a multi-year extension of their partnership, continuing Molson Canadian’s long-standing position as an official beer of the league i…

The National Hockey League is concerned about the repeated absence of its star players from the All-Star Game, most notably Washington Capitals captain Alex Ovechkin, who is missing the event for the second…

The 2020 Bridgestone National Hockey League Winter Classic garnered an announced attendance of 85,630 at the Cotton Bowl Stadium in Dallas, Texas, on January 1, which was the second-largest crowd for …

Latest news from South America

The Uruguayan Football Federation (AUF) has received two bids for the domestic broadcast rights to its national team’s qualifying games for the 2022 World Cup, according to media reports in the country.

Brazilian football club Flamengo has agreed an official sponsorship deal with multi-national oil and gas company Total

Brazilian broadcaster Globo has been unable to reach an agreement with Campeonato Brasileiro Série A football club Flamengo for rights to this year’s Campeonato Carioca state championship, which gets un…

Rio de Janeiro’s Olympic Park, which hosted a number of events during the Brazilian city’s staging of the Olympic Games in 2016, has been ordered to close due to a lack of security at the site.

Alberto Murray Neto, the outspoken Brazilian lawyer and Olympic sports administrator, has resigned as the chairman of the ethics council at the Brazilian Olympic Committee (COB)

Coritiba has unveiled online betting and entertainment company MarjoSports as its main shirt sponsor for the 2020 season

Novo Basquete Brasil (NBB), the top division of club basketball in Brazil, has furthered its reputation for innovation in the domestic media market by agreeing a rights deal with social video platform…

Campeonato Brasileiro Série A football club Vasco da Gama has signed a shirt sponsorship deal with department store chain Havan and is reportedly set to announce a kit supplier deal with Italian sportswear …