SportBusiness is the most trusted global intelligence service, providing unique news, analysis, data, consulting and events which deliver competitive advantage to executives in the business of sport.

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What SportBusiness offers you

Insight and analysis for top decision-makers in sport

Analysis, case studies and reports on best-practice business strategies used by the top sports companies – based on exclusive insights from our team and the people who run the companies.

Business-critical data for media executives

Powered by TV Sports Markets, our service is the most trusted in the sports media community, providing the most accurate data and analysis on media rights deals.

Business-critical data for sponsorship executives

Data and analysis on the relationships between leading sports properties and the brands that sponsor them, including databases of deals, decision makers and activations.

Strategic and commercial advice based on data-driven insight

Helping our clients make sense of sport’s commercial markets, our industry experts perform detailed analysis, leveraging our unique data to provide independent advice.

Case Study
Leading football league prepares to sell its rights in the Americas

Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.

The International Boxing Association (Aiba) has enlisted the services of prominent sports lawyer François Carrard to aid its reform process, while it has decided to postpone its extraordinary congress …

The mayor of Paris has sent a letter to IOC president Thomas Bach warning of the "risks" inherent in the recently-signed Olympic sponsorship with the accommodation marketplace Airbnb.

German financial services company Allianz, the main sponsor of Saracens, has said it will hold talks with the English Premiership rugby union club after it opted not to contest heavy sanctions imposed…

Austrian public-service broadcaster ORF agreed a new multi-faceted deal with the Infront agency for rights to European Handball Federation, International Ice Hockey Federation and International Skating…

Broadcast rights in France to handball’s men’s and women’s European Championships have been retained by pay-TV broadcaster beIN Sports. F

German public-service broadcasters ARD and ZDF have expanded their commitment to the DEL, the country’s national ice hockey league, by agreeing a new sublicensing deal with rights-holder Deutsche Telekom, t…

UK telco BT is planning to raise the price of its sports channels after the renewal of broadcast rights to Uefa club competitions contract for the 2021-24 cycle, it has been reported

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