Uefa Club Competitions Media Rights Report

Revenue analysis of the 2021-22 to 2023-24 rights cycle in 50 markets, plus an overview of the global betting data rights agreement

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THE REPORT

Inside, you will find a breakdown and analysis of historic and current deals agreed for Uefa club competitions. The analysis will cover major deals agreed across 50 global territories by Uefa and its selling agent Team Marketing for the Champions League, Europa League, Europa Conference League, Super Cup and Youth League.

The report provides a comprehensive background analysis of the historic evolution of Uefa club competitions sales, as well as an overview of the 2024-27 cycle, the changes to the competition format and an insight on the competitive bidding process to be Uefa’s official commercial rights agent.

The report also provides insight on the first agreement signed by Uefa for global betting data rights.

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HOW DOES IT HELP?

UNDERSTAND THE VALUE OF UEFA CLUB COMPETITION RIGHTS, PLUS THE FACTORS THAT INFLUENCE THIS

Comprehensive analysis of the rights sales process and values across 50 markets give you actionable insights that save valuable time on market research

UNDERSTAND TACTICS FOR THE COMMERCIALISATION AND MONETISATION OF RIGHTS TO FEED INTO YOUR STRATEGY

Uncover the strategies of buyers, Uefa, and TEAM Marketing - with insights into how Uefa has been able to increase club competition rights values by 23% in the current cycle - to track competitors and spot trends developing

MAKE CONFIDENT DECISIONS ON YOUR SALES OR ACQUISITION STRATEGY

Data-led, expert analysis of European and international markets provides the information you need to analyse Uefa's strategy, domestically, internationally, and an overview of the global betting data rights agreement

SPOT OPPORTUNITIES TO ENTER A COMPETITIVE RIGHTS MARKET AND MITIGATE RISKS FOR YOUR BUSINESS

Discover who is working with who, understand the progress of OTT, technology, and streaming, plus glean insights on production initiatives set up by Uefa

BENCHMARK VALUES AMONG MAJOR PROPERTIES WITH ONE OF THE WORLD'S BIGGEST RIGHTS HOLDERS

See where growth lies with unique insight on the deals, developments, broadcasters, investors, and agencies that have shaped Uefa Club Competition rights values
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TABLE OF CONTENTS

Section 1: The evolution of Uefa club competitions rights sales

General market and historical context around Uefa club competitions rights sale process

Section 2: European markets

Market-by-market analysis of 33 key selected European territories, including:

  • France
  • Germany
  • Nordics
  • UK
  • Baltics
  • and more

Section 3: International markets

Market-by-market analysis of 17 key selected international territories, including:

  • Australia
  • Indian Subcontinent
  • Sub-Saharan Africa
  • United States
  • Vietnam
  • and more

Section 4: Betting data rights

Overview of the global betting data rights agreement

KEY FINDINGS

  • Understand how Uefa and TEAM Marketing generated a 23% increase in value from the 2021/22 cycle to the 2023/24 cycle.
  • Assess the impact of increased inventory – from more competition formats – and how it has fed into greater competition among pay-TV broadcasters.
  • Uncover which properties act as a driving force in interest, viewership, revenue, and competition.
  • Break down the sales and tender strategies that have added extra levels of exclusivity for broadcasters and the effect this has had on revenue.
  • Find out where and why the sales process has not been so successful recently.
  • Learn about Uefa’s betting rights deal, how this was negotiated, and what it covers.
  • Plus, understand Uefa’s innovation in its offering – from format changes to inventory – and how these are expected to impact the next sales cycle.

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