TV Sports Markets' extended interviews with media-rights executives, for a deeper insight into the top stories and biggest deals.
Interview with Kim Mikkelsen, SVP group head of sports at Nordic Entertainment Group, about the company’s host of media-rights deals in recent weeks, including English Premier League, Formula One, International Handball Federation and European Handball Federation agreements.Read on
Perform and the IMG agency this week unveiled their new joint venture, FC Diez Media, for the commercialisation of marketing and media rights to the Copa Libertadores and Copa Sudamericana. Perform’s Bruno Rocha talked to TV Sports Markets about the thinking behind the joint venture’s commercial strategy.Read on
Polish MMA promotion KSW is entering the 15th year of its partnership with commercial and pay-television broadcaster Polsat – a key reason for its enduring popularity in the country. Martin Lewandowski speaks to TV Sports Markets about the promotion's past, present and future, and how it can remain number one despite the increasing presence of the UFC in Poland.Read on
On the back of Twitter's purchase of the IPL rights tender and its announcement of several sports streaming deals in Asia-Pacific, Aneesh Madani talks to TV Sports Markets about the social media platform's future strategy regarding sports rights in the region.Read on
Interview with Sergey Dobrokhvalov, marketing and communications vice president at the Kontinental Hockey League, on the league's recent international rights deal with Lagardère Sports and the league's plans for expansion.Read on