NFL franchise slashed the price of food and drink at their new Mercedes-Benz Stadium Revenue decline less than anticipated; fan response greater
Everton director of marketing, Richard Kenyon, explains how innovative pricing and engagement with young fans have helped the Premier League club shore up ailing attendances.
It’s like trying to drink out of a fire hose,” says Jeff Berding, FC Cincinnati president and general manager, of his quest to transform the club into a Major League Soccer franchise for the 2019 season.
Greg Pitcher talks to Aecom head of sports engineering Peter Ayres, responsible for the design of Moscow's Okritie Arena, about the creation of the soon-to-be World Cup venue.
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