Rule 40

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The British Olympic Association has announced that it will further relax its Rule 40 marketing guidelines, marking the end of a legal conflict between the BOA and a group of British athletes led by sprinter…

The British Olympic Association looks set to further relax its Rule 40 marketing guidelines after a legal challenge by prominent British athletes

International Olympic Committee (IOC) president Thomas Bach has resisted further calls to change the organisation’s controversial Rule 40 clause and urged athletes to negotiate directly with their National O…