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‘Footfall is our friend’ | Fiserv Forum allows Bucks to transition to ‘real estate and content company’
The Milwaukee Buck's brand new Fiserv Forum opens on 26 August. Ben Cronin speaks to executives from the team about how the new arena and an adjoining entertainment district are designed to cater for a year-round calendar of sport, entertainment and festivals and how the inclusion of 100 residential properties will see the team transition to being a real estate company.
NBA 2K League inks outfitter deal with Champion athletic apparel
The NBA 2K League has announced a multi-year partnership with Champion athletic apparel. The outfitter will serve as the league’s official uniform partner and outfit all 21 NBA 2K League teams.
Kings to begin “call the shot” gaming on mobile app
NBA team the Sacramento Kings will add "call the shot" predictor games on its app. The franchise will be the first in the NBA according to the Sacramento Bee to add such a game.
NBA signs $1.1bn licensing extension with 2K franchise publisher
The NBA and the NBA Players Association have announced a multi-year global extension of their licensing agreement with Take-Two Interactive Software, the publisher of the hugely-popular NBA 2K video-game f…
Utah Jazz to significantly raise ticket prices for 2019-20 season
The Utah Jazz are significantly raising season-ticket prices for the 2019-20 season after selling out all their packages this campaign