Fifa World Cup
The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
Michel Platini, the former president of football’s European governing body Uefa, has been arrested in France in relation to allegations surrounding the award of the 2022 Fifa World Cup to Qatar.
Qatar is hoping to lure about $20bn (€18bn) in investment for sports sector ahead of the 2022 World Cup, according to a Reuters report.
Qatar's willingness to host a 48-team World Cup in 2022 will be largely determined by a Fifa feasibility study that has been commissioned