Fifa World Cup

Soccer content and media company Footballco has partnered with United States-based digital sports brand Overtime to provide brands and agencies in the US with access to global soccer fans ahead of the…

Sticker book and trading card company Panini has made a series of key adjustments with its popular Fifa World Cup sticker book tied to the upcoming tournament. Shawn Medow reports.
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Michel Platini, the former president of football’s European governing body Uefa, has been arrested in France in relation to allegations surrounding the award of the 2022 Fifa World Cup to Qatar.

Qatar is hoping to lure about $20bn (€18bn) in investment for  sports sector ahead of the 2022 World Cup, according to a Reuters report.

Qatar's willingness to host a 48-team World Cup in 2022 will be largely determined by a Fifa feasibility study that has been commissioned

The victory of the French men’s national team in the Fifa World Cup has triggered performance bonuses in three of its sponsorship deals and opened up new product licensing and regional sponsorship opportunities. Ben Cronin speaks to FFF marketing director François Vasseur about the commercial impact of the win.
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