Esports

Recovery technology company Hyperice has signed a one-year ‘Official Wellness Technology Partner’ deal with Guild Esports.

Guild Esports, the David Beckham-backed esports organisation, has become the first European esports team to sign a global sponsorship deal with The Coca-Cola Company

New York-based esports organisation NYXL has appointed Sportfive as its exclusive worldwide commercial sales agency

Wouter Sleijffers, chief executive for leading British competitive gaming culture brand Excel Esports, explains how the journey to profitability doesn’t end at power brands and why esports needs to move beyond lifestyle and towards purpose to strengthen the industry.

US-based mobile network Verizon has signed a three-year deal to sponsor Riot Games’ League of Legends Championship Series (LCS).

Kroenke Sports & Entertainment (KSE) is closing in on a deal to acquire a slot in esports’ League of Legends Championship Series (LCS), according to ESPN.

The Dallas Fuel are confident they will sell out the inaugural 'home' fixture in Overwatch League history – but are uncertain if they will make money from the weekend.

The North American branch of collectibles and trading card brand Panini has embarked on a one-year partnership with compLexity Gaming, agreeing to develop content including trading cards and posters for…

Activision Blizzard has signed a multi-year deal with Fanatics to become the exclusive home of Overwatch League merchandise.

Garry Cook, Manchester City's former chief executive, now works for esports event organiser and content producer Gfinity. Ben Cronin speaks to him ahead of the inaugural ePremier League which will be hosted at Gfinity's esports arena

Michael Jordan is the latest sports icon to invest in esports. The NBA legend and Charlotte Hornets owner has become a minority owner of aXiomatic Gaming, the parent company of Team Liquid.

Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.