Cryptocurrency
AFA disputes Binance on contract termination, court action is next
The Argentinian Football Association has disputed claims that ‘contractual breaches’ were behind Binance’s severance of the cryptocurrency exchange’s ‘main global sponsor’ deal with the federation.
SEC lawsuits against Binance and Coinbase ‘threaten’ future sponsorships
Sponsorships attached to Binance and Coinbase – the world’s top two cryptocurrency exchanges by trading volume – could be under threat following lawsuits filed against the two companies by the US Secur…
Argentina FA signs up crypto-centric gambling sponsors
The Argentinian Football Association (AFA) has struck gambling-related sponsorships with crypto casino BC.Game and online betting platform Duelbits.
The BC
Bitget extends as Juventus sleeve sponsor for another year
Singapore-based cryptocurrency trading platform Bitget has extended its sleeve sponsorship of Italian Serie A club Juventus for another season
Sportfive agency behind ground-breaking Atlético Madrid-WhaleFin deal
The Sportfive agency facilitated the highly-lucrative main shirt sponsorship agreement between Spanish football club Atlético de Madrid and the cryptocurrency investment app WhaleFin, which was confirmed …
OKX upgrades to City training kit partner in ‘$20m’ one-year deal
Cryptocurrency exchange OKX has extended its relationship with Premier League champions Manchester City to become sole official training kit partner for the 2022-23 season
Socios.com puts case for fan token ‘utility’ over trading value
James Newman, the new global director of corporate affairs for Chiliz and Socios
Crypto.com adds 2022 World Cup to sponsorship portfolio
Fifa has named Crypto.com as an official sponsor of the 2022 World Cup in Qatar in the most high-profile sponsorship agreed to date by the heavyweight cryptocurrency trading platform
City signs established cryptocurrency exchange OKX after 3Key debacle
Premier League club Manchester City has signed cryptocurrency exchange OKX as a global sponsor
Sponsorship payments under pressure as Bitci ‘hit by Turkish controls’
Turkish blockchain company Bitci is thought to have requested payment delays in some of its deals with sports rights-holders and has paused fan token issues because of growing cryptocurrency regulations…
City signs up sustainability firm Masdar, set to ‘sever ties’ with 3Key
Premier League club Manchester City has signed a global sponsorship with Abu Dhabi-based renewable energy and sustainable development company Masdar.
As an Official Partner of the club
Bybit targets growth in Latin America from global AFA sponsorship
Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina national football teams in an initial two-year agreement
Excel brokers Dallas Mavericks-Voyager Digital crypto and international partner deal
Cryptocurrency trading app Voyager Digital has become the first cryptocurrency brokerage and international partner of the National Basketball Association’s Dallas Mavericks.
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.
Icrypex pays Beşiktaş in Bitcoin for naming deal, as Bitci brands Rangers
Cryptocurrency market Icrypex has become the name and main jersey sponsor of Turkish basketball team Beşiktaş JK – and is paying for the rights in Bitcoin.