EXCLUSIVE: Ferrari poised to announce Hewlett-Packard as title sponsor
Brown swaps ECB for Blast as commercial director
MLB makes big sustainability pitch with ‘first of its kind’ WM deal
Nascar adds Liquid Death sponsorship in iced tea category
Broad TV coverage assured for Serie B, Band deal unresolved
European Championship remains in Sport 24’s Uefa rights portfolio
Deputy secretary general Bell to leave Fifa after six years
Cadbury commits to long-term Wallaroos backing until 2029 RWC
Coronavirus
In their own words: APAC sports industry leaders on the impact of the coronavirus
From the way sports organisations have responded to the initial outbreak of the coronavirus, to predicting the scenarios of recovery, SportBusiness spoke to leaders and executives in the Asia-Pacific region…
“Instead of a draw ceremony we had an emergency meeting” | ITTF chief executive Steve Dainton on the impact of coronavirus
With its biggest market at the epicentre of the coronavirus epidemic, table tennis is one of the sports most affected
OTT streaming
Under the radar to over the top | Simon Denyer on the rise of DAZN
Four years from its launch, OTT broadcaster DAZN is blazing a trail for sports streaming services around the world. Chief executive Simon Denyer reflects on the first years of operation and the potential challenges from tech companies moving into sport and major rights-holders going it alone.
Mushrooming OTT market struggles under the weight of its own choice
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
How NFL Game Pass uses data to conquer fans around the world without hurting TV revenues
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.
Will Fifa's cap on commissions curb agent ‘excesses’?
Fifa’s proposals to cap agent commissions has set it on a collision course with some of the most powerful agents in world football. In this explainer, Ben Cronin outlines the reasoning behind the reforms and the legal arguments for and against them.
Wolves turns to Ipsos’ retail monitoring to understand the customer journey
Why Premier League side Wolves has engaged Ipsos Retail Performance's footfall-counting technology in its club megastore.
Former Fifa and CFG executive Johnson bullish as he starts FFA tenure
With top sponsors jumping ship, Football Federation Australia’s new CEO James Johnson faces a tough start to his new role. But there is confidence he has the know-how to turn things around. John Duerden reports.
Young, gifted and Parisian: why PSG means more than football to global youth
PSG wants the same kind of brand cachet as baseball’s New York Yankees or Italian motor racing team Ferrari. Frank Dunne reports.
Esports
Google hoping an exclusive esports splash will take YouTube Gaming to the next level
Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.
As Counter-Strike tournament operators go head-to-head, a bigger battle is brewing
The world of Counter Strike: Global Offensive esports is about to leap into a new era with its first team-owned franchise league, but these developments aren't being welcomed by the game's developer, Valve. Callum McCarthy dives into the idiosyncratic world of Counter Strike economics.
Major League Lacrosse undertakes complete reboot to fend off PLL challenge
Outdoor league undergoes a wide series of changes to reset itself amid heightened competitive pressures within the sport. Bob Williams reports.
New York City FC feels 'pain' of stadium saga after being forced to play at Red Bull Arena
NYCFC CEO Brad Sims talks to Bob Williams about the MLS club's long-running search for a building of their own and why uncomfortable interim steps have happened
New US Open marketing effort part of broader USGA revamp
New branding campaign follows extensive outreach effort
Flagship tournament funds nearly 75 per cent of all USGA operations
Association looking to revive national championship after years of mishaps
Legalized US betting creates robust opportunity for sports marketing agencies
US Editor Eric Fisher explores how major sports and entertainment agencies in America are looking to carve out their own place in the fast-growing realm of legal sports wagering.
SportBusiness Asia
CFA regulations create casualties on Chinese football clubs’ hard road to sustainability
The Chinese Football Association’s tough line on football club finances has cooled spending at the top level and is pushing lower-tier teams toward oblivion. Chen Yaolin reports.
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Minamino signing helps Liverpool on long road to catch United in Asia
Signing Japanese international Takumi Minamino will be a boon for Liverpool's commercial activity in Asia, but the club's strategy to become number one in the region goes beyond a single signing. John Duerden reports.
Data from SportBusiness
2020 Youth Olympics give Lausanne chance to take lead in driving ‘new Games’ era
Lausanne is home to dozens of sports organisations but, until recently, its event-hosting capabilities and ambitions have been relatively modest. How will the 2020 Winter Youth Olympic Games change the landscape? Bradley Rial reports.
Reliability the watchword as Los Angeles takes long run at the Olympics
The unusually long build-up to Los Angeles’ Olympics has given the city the opportunity to build a sporting strategy that drives benefits for a society. Bradley Rial reports.
Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Denver tries to bounce back after Olympic blow
Denver is keen to bounce back after its “unconventional” hosting model proposed for the 2030 winter Olympics failed to progress to candidate city stage. However, what does Colorado’s mile-high city have to offer in sporting terms? Bradley Rial investigates.
"Gaming is statistically the fastest growing entry point into a sport" | Fan Engagement panel highlights, SDMS
Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.
Steve Day, Visa – Sponsoring women’s sport isn’t about ROI right now… it’s just the right thing to do
Highlights of our panel on sponsorship in women's sport from the Sports Decision Makers Summit.
“Two Crystal Palace players will cost more than the Harris Blitzer investment valuation” – Finance panel highlights, SDMS
Highlights of the finance panel at the Sports Decision Makers Summit London. How are investors shaping sport?
Steve Davis, president Fanatics International interview at SDMS London
Highlights of Fanatics International president Steve Davis in conversation at the Sports Decision Makers Summit in London, July 2019.