Formula 1’s Scuderia Ferrari is set to announce Hewlett-Packard (HP) as its new title sponsor, securing a huge financial boost for the team ahead of an expensive 2025 season.

Blast, the international esports tournament organiser, has appointed former England & Wales Cricket Board (ECB) commercial executive James Brown as its new commercial director

Major League Baseball has continued to push its green credentials, announcing WM, a leading environmental services provider, as its first league-wide sustainability sponsor

Nascar has announced beverage company Liquid Death as an official partner of the motorsport series, making the drinks brand its first 'official iced tea sponsor'

The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.

The Euro 2024 deal comes with rights on the market for in-flight and in-ship broadcast rights to Uefa club competitions from 2024-25 to 2026-27

Alasdair Bell is to leave his position as deputy secretary general of Fifa after playing a crucial role at the world governing body for the past six years as a key aide to president Gianni Infantino

The dividends are starting to pay off for Rugby Australia's huge hosting programme as Cadbury has agreed a new six-year sponsorship to be the 'Principal Partner' of the women's national team, the Wallaroos.

美国联邦政府在4月28日与主要体育实体举行了会议,会议的多份报告显示,人们对于美国体育界在今年夏天更广泛地恢复基础设施开放的乐观情绪有所上升。

美国国家橄榄球联盟(简称NFL)与亚马逊签订了一份为期三年的合同,该电子商务巨头将在2022年赛季期间继续播放《周四晚间橄榄球》。 

This white paper, from Magnifi in partnership with SportBusiness, aims to delve into the role of sports video content in shaping evolving content strategies for sports rights-holders and media companies.

Sportradar has introduced its AI-driven streaming technology, Sportradar 4Sight for its sportsbook clients that offer ATP men’s tennis coverage, has grand plans for the data-driven technology across its vast audiovisual rights portfolio.

Stellar speakers representing the biggest and most innovative leagues and teams from North America and worldwide will provide unmissable insights at the Melbourne & Olympic Parks precinct this month.

The sports industry’s most pertinent themes will be tackled at SportNXT in Melbourne, with an international line-up of speakers set to engage in discussions and debates over the sector’s central challenges and opportunities.