Providing data, insight & analysis on the global commercial landscape of sport

to institutions around the world.



What is SportBusiness University?

SportBusiness University is a digital platform that provides comprehensive insight into the commercial landscape of sport.

Research practitioners, course leaders, pre- and post-graduates around the world can glean insights on sponsorship, media, events, governance, fans and more through our global analytical and editorial teams based in London, Singapore and New York.


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What do we cover?

Our editorial universe covers rights-holders, brands, broadcasters and more, in sports worldwide.

We provide coverage through news, in-depth analysis articles, video, data insights and reports to provide comprehensive, global coverage.

Here is a selection of the key global organisations around the world that we regularly cover:


What is included in the university platform?

The eight elements of SportBusiness University gives you the full commercial sports picture in one digital platform.

SB24 News & Feature Articles

Subscribers will receive the SportBusiness 24 news service - 500 news stories per month. They will also have access to 30 in-depth features every month.

Video Interviews

Interviews and discussions with key industry figures on the latest developments in commercial sport, such as: COVID-19, Finance and Law, Fan Engagement, Digital and Technology.

Sponsorship Data Snapshots

Each month, we publish a data snapshot of a key sponsorship market. These bring you benchmark values on every single deal in the portfolios of the relevant rights-holders married to written insights.

Media Rights Data Snapshots

Issued monthly, data snapshots take a detailed look at interesting domains within the sports media rights industry, like specific geographies or sports.

Activation Case Studies

Each of our case studies takes a sponsorship activation campaign and sets out objectives, details what was involved and reports the outcomes. We publish 24 case studies every month.

Post-Graduate Rankings

SportBusiness' annual survey of the world's best postgraduate sport administration degrees returns for a ninth year in 2020 to provide a comprehensive breakdown of the top courses in the world.


With analyses of the most valuable properties and markets across media rights and sponsorship, our reports are go-to assessment of the commercial landscape.

Fan Consumption Data 2019

Our one-off 2019 Fan Consumption Data gives you insight into the interests, media consumption and game day preferences of global sports fans.

How can SportBusiness University help your institution?

Provide pre and post-graduates with a data & information resource used by professionals

We cover global sport - expand your knowledge and resource-base with insights across commercial sport

Glean expert insight from in-depth analysis and worldwide news coverage

Receive detailed insight on sponsorship activation and deal data

Gain data-led insight into key global media markets

Increase understanding of media-rights, sponsorship and fans through in-depth reports

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Unparalleled coverage of the most important developments in commercial sport

Thanks to our global editorial and analytics teams, plus a comprehensive professional network, we are able to provide the most diverse, commercially-focussed coverage of worldwide sport available anywhere. Learn about the latest issues, trends and developments as they happen.

COVID-19 Portal

When a major event takes place, our team and professional network are tracking it, bringing our top content into tailored ‘hub’ pages to keep our clients ahead of the curve. Draw on news, analysis, data, and video interviews with key industry figures to understand all aspects of Covid-19 and the impact it has, is and will have on sport. Want to know more..?

Finance & Law Portal

Essential insight, analysis and opinion from leaders in sports finance and law and our editorial team. The Portal is the go-to destination for academics & students alike seeking critical information, expert insight and informed opinion about the key financial and legal issues and opportunities facing clubs, leagues, federations and governing bodies worldwide. Want to know more..?

What subscription options are available?

We offer a range of subscription options to fit every inistitution. Take advantage of one, two or three-year subscriptions, with multi-year rates providing the best value.

Once set up, we are able to provide access on an individual user basis or through IP ranges (to enable EZ Proxy’s and similar portals) to provide access for your entire institution – will be happy to work towards the best solution for you.

If you want to speak to the SportBusiness University team to discuss this further or subscribe, hit the button below. EVERYTHING we have described above is available with a SportBusiness University subscription.

Speak to us about a subscription

Trusted by Educators and Academic Institutions around the world

Some think of SportsBusiness as a media company that reports on the happenings of the global sports world, but that's just the tip of the iceberg. They've also become a data company that provides insights into where the industry is headed. SBI is a valuable tool to keep any organization on the leading edge of the dynamic global sports business.
Vince Gennaro, Associate Dean, NYU Preston Robert Tisch Institute for Global Sport
I have found the resources with SportsBusiness to be an extremely valuable part of research and academics at Ohio University. SportBusiness is a must have for anyone who teaches at the graduate level in Sports Administration.
Jim Kahler, Executive Director of Sports Administration, Ohio University

Still Not Sure?

If you want to see how the platform works in practice, click the button below and complete the short form (it should only take 20 seconds!).

Then, one of our Education Account Managers will be in touch to set up a demo at a time that works for you. A demo usually lasts 30 minutes and is conducted via a screenshare.

Request A Demo