Analysing the relationships between leading sports properties and the brands that sponsor them

Introducing SportBusiness Sponsorship

Discover and understand the relationships between agencies, brands and rights-holders in the global business of sport:

  • Find, monitor and analyse over 24,000 sponsorship deals with our deals database.
  • See the breakdown of deal assets with hundreds of activation case studies including: campaign objectives, inventory, practical activation details and outcomes.
  • Gain data-led insight into key sports, territories and properties from monthly data snapshots.
  • Keep up-to-date with the latest sponsorship deals and news.
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Why You Need SportBusiness Sponsorship

Understand the full sponsorship picture.

Data snapshots

Essential data-led insight into key sports, territories and properties to provide you with information on key markets and sports. With a new snapshot every month, we cover the sectors and sports that matter to you, such as: sponsorship in NFL, NBA, NHL, MLB, retail, betting.

Hundreds of activation case studies

We provide exclusive, global coverage of sponsorship activation campaigns. Insight into deal assets, campaign objectives, inventory, practical activation details and outcomes.

Deals Database of more than 24,000 sponsorship deals

Our Deals Database allows you to access over 24,000 sponsorship deals clearly defining the landscape and relationships that make up the industry. Plus new deals are added regularly.

How SportBusiness Sponsorship Helps You

  • Identify and win new sponsors.
  • Review activation activity to develop more sponsorship sales opportunities.
  • Analyse competitor activity and understand industry best-practice.
  • Align your brand with the right sports properties to deliver your marketing objectives.
  • Identify sponsorship decision makers and retain existing partners.
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The Best of SportBusiness Sponsorship

‘Terrains’, which debuted in June 2019, was a video-led TV and social campaign from Jeep, activating its Juventus sponsorship with the message that excellence must be achieved through hard work on the toughest territory.

Since 2013, Apollo Tyres has made a concerted push to use big-ticket football sponsorship to aid in building a globally recognisable brand

AIG’s ‘Effort is Effort’ campaign around New Zealand Rugby’s women’s team helped elevate the diversity agenda internally, created a platform to recognise female leadership and brought AIG’s New Zealand…

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…

SportBusiness Soccer

Every sponsorship deal made by every club in one powerful digital platform.

We have built a revolutionary suite of tools that gives you the most comprehensive data and analysis on football sponsorship. For the first time you can:

  • Find, monitor and analyse every sponsorship deal made by every club in the Premier League, Bundesliga, LaLiga and Serie A.
  • Keep up-to-date with the latest sponsorship deals including all values and durations.
  • Get alerted within 24-hours of new deals being announced.
  • Instantly search and filter more than 2,600 football sponsorship deals.
  • See the breakdown of deal assets with 100s of activation case studies.
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How Do I Subscribe?

There are just three simple steps:

  1. Click the button below and complete the form.
  2. A member of our team will be in touch to explain usage and pricing for SportBusiness Sponsorship.
  3. Once purchased, the SportBusiness Sponsorship team will help you get started on the platform!

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SportBusiness Media is indispensable for those working in the sports industry and managing media rights
SportBusiness Professional is invaluable not only for keeping up to date with the latest news, but as a technology provider to the sector, reaching and engaging the right audience.
The entire offering is one of the industry’s leading research databases. It is of great use when drawing up targeting / sponsorship strategies for prospective and existing clients