Analysing the relationships between leading sports properties and the brands that sponsor them

What SportBusiness Sponsorship offers you

In-depth News & Analysis

We provide exclusive, global coverage of all sports giving you intelligence on new deals in sports sponsorship, including analysis of rights fees, contract durations, inventories and the strategy behind the deal. Plus we keep you up-to-date with a daily email.


With new reports every month we cover the sectors and sports that matter to you, such as:

  • Sponsorship in NFL, NBA, NHL, MLB
  • Retail sponsorship in sport
  • European Football
  • Betting sponsorship in sport


Our Deals Tracker service allows you to access sponsorship deals from the top 2,000 sports properties, plus new deals are added regularly. You can also benefit from over 10,000 contact details for brands and rights-holders as well as an activation database for the top 400 properties.

SportBusiness Sponsorship helps you to...

  • Identify and win new sponsors
  • Retain existing partners
  • Align your brand with the right sports properties to deliver your marketing objectives.
  • Identify sponsorship decision makers
  • Review activation activity to develop more sponsorship sales opportunities
  • Analyse competitor activity

Selected clients

What our clients say