Introducing SportBusiness Sponsorship
Discover and understand the relationships between agencies, brands and rights-holders in the global business of sport:
- Find, monitor and analyse over 24,000 sponsorship deals with our deals database.
- See the breakdown of deal assets with hundreds of activation case studies including: campaign objectives, inventory, practical activation details and outcomes.
- Gain data-led insight into key sports, territories and properties from monthly data snapshots.
- Keep up-to-date with the latest sponsorship deals and news.

Why You Need SportBusiness Sponsorship

Data snapshots

Hundreds of activation case studies

Deals Database of more than 24,000 sponsorship deals
How SportBusiness Sponsorship Helps You
- Identify and win new sponsors.
- Review activation activity to develop more sponsorship sales opportunities.
- Analyse competitor activity and understand industry best-practice.
- Align your brand with the right sports properties to deliver your marketing objectives.
- Identify sponsorship decision makers and retain existing partners.

The Best of SportBusiness Sponsorship
Terrains – Jeep & Juventus
Go the Distance – Apollo Tyres, Manchester United & more
Effort is Effort – AIG & New Zealand Rugby
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
SportBusiness Soccer
Every sponsorship deal made by every club in one powerful digital platform.
We have built a revolutionary suite of tools that gives you the most comprehensive data and analysis on football sponsorship. For the first time you can:
- Find, monitor and analyse every sponsorship deal made by every club in the Premier League, Bundesliga, LaLiga and Serie A.
- Keep up-to-date with the latest sponsorship deals including all values and durations.
- Get alerted within 24-hours of new deals being announced.
- Instantly search and filter more than 2,600 football sponsorship deals.
- See the breakdown of deal assets with 100s of activation case studies.

How Do I Subscribe?
There are just three simple steps:
- Click the button below and complete the form.
- A member of our team will be in touch to explain usage and pricing for SportBusiness Sponsorship.
- Once purchased, the SportBusiness Sponsorship team will help you get started on the platform!
WHAT OUR CLIENTS SAY


